Adelphi
University - Fall 2003
COM
300 Media Criticism
(formerly: Television and the American Experience)
Instructor:
Dr. Toni Sant [ contact
]
Section 1 MWF 10:00-10:50
Section 2 MWF 11:00-11:50
Course Overview
Media messages are ubiquitous.
Whether at home, at work, or just walking down the street, we are bombarded
by mass media and popular culture. Because of the pervasiveness of the media,
it has become important for us to subject them to critical scrutiny, and to
understand their impact on our culture. In this course, we will look at the
feedback loop between the media and popular culture.
Course Requirements
Participation (10%)
Your presence and participation in class are very
important. "Participation" refers not only to making contributions
of your own to class discussions and exercises, but also to deferring to others
when appropriate, and being considerate of others who are contributing.
You are allowed three unexcused
absences. Two late arrivals will count as one absence.
Please note: If you carry
a beeper, cell phone, or any other personal communication device, you must put
it on its silent setting, turn it off, or leave it someplace else during class
time.
Readings (20%)
We will be reading one book
as well as several articles and papers available on the Internet. The book is
The
Soft Edge by Paul Levinson. The other materials are linked on the course
schedule below.
Every time a reading is
due, you will be handing in a brief (2-3 paragraph), typed abstract of that
reading in which you do the following:
1. summarize the reading
(ask yourself: what is it about?)
2. provide your response
to the reading (ask yourself: what do I think of the idea/s presented by the
author/s?)
(NOTE: This means responding to the ideas in the reading, not simply writing
"This reading was boring" or "This reading was too long.")
3. (optional) indicate
what, if any, connections you see between this reading and other readings
assigned for this course (HINT: thinking this way will help you when writing
your papers and exams)
4. (optional) indicate
what, if any, questions this reading raised for you and be prepared to bring
them up in class at the appropriate time
All this applies also for
the websites assigned for exploration thoughout the semester. Details on what/how
to report about the websites will be announced at least one class ahead of when
the brief report is due.
Media criticism papers
(45%)
At the end of each of the first three units, you will write a double-spaced
4 - 5 page paper exploring specific media output using the perspective/s you
have just learned in the unit. Guidelines for each paper will be given at least
one week before the paper is due..
The due date for each paper
is indicated on the attached course schedule. Late papers will be downgraded
unless they are accompanied by a documented excuse.
Exams (25%)
There will be a midterm and a final exam. The midterm will
be integrated into the media criticism paper for Unit II; an explaination of
how this works will be given in class ahead of time. The date for the final
exams is indicated on the course schedule below.
Plagiarism and cheating
are not tolerated and will result in no points (fail) for that particular assignment.
Repeat offenders will fail the course completely.
Course Schedule
(any changes will be announced in class no later than the
previous class meeting and also noted on this web page)
| Date |
Topic
|
Reading or assignment due on this date |
| W
9/3 |
Introduction |
n/a |
| F
9/5 |
What
is media criticism? |
Douglas
Kellner, Critical Theory and the Crisis of Social Theory
Bertolt
Brecht, On The Critical Attitude
|
| UNIT
I |
Information,
Communication & Media |
|
| M 9/8 |
Close-up on the Media |
Explore http://www.world-newspapers.com/media.html
|
| W
9/10 |
Close-up
on the Media (cont.) |
Explore http://www.journalismnet.com/media/criticism.htm
|
| F 9/12 |
Close-up on New Media
|
Bo
Fibiger, A basic semiotic approach to multimedia
|
| M 9/15 |
Close Reading |
Paul Levinson, The
Soft Edge pp.1 - 77
|
| W 9/17 |
Close Reading |
Paul Levinson, The
Soft Edge pp.78 - 161
|
| F 9/19 |
Close Reading |
Paul Levinson, The
Soft Edge pp.162 - 232
|
| M 9/22 |
Media
Access I |
Bertolt
Brecht, Radio as an Apparatus of Communication
|
| W 9/24 |
Media Access II |
Media
Access Project - Top Issues
|
| F
9/26 |
Media
Control |
Media
Regulation Timeline
Dru
Oja Jay, Media Regulation At Home and Abroad
Richard
Barbrook, The Regulation of Liberty
|
| M
9/29 |
Censorship
|
Richard
Barbrook, Media Freedom: The Contradictions of Communications
in the Age of Modernity
Explore ProjectCensored.org
+ The
File Room
Explore Index
on Censorship + Take
Back the Media
|
| UNIT
II |
Media Representation |
|
| W
10/1 |
Introduction
Daniel
Chandler, Media
Semiotics - Media Representation
|
Paper
from Unit I due today |
| F
10/3 |
Communicating
an Ideology |
Noam
Chomsky, Ideology [optional]
Edward
Said, Islam Through Western Eyes [written
response required]
|
| M 10/5 |
Yom Kippur |
No Class |
| F
10/9 |
Fairness
& Accuracy |
Dion
Dennis, War on Perceptions: Exploiting U.S. Media and Governance Practices
FAIR - Media
Views (see article/s announced in class on 10/1)
|
| M
10/13 |
Race Matters
I |
bell
hooks, Critical Interrogation: Talking Race, Resisting Racism
Spike Lee,
notes on Bamboozled
|
| W
10/15 |
Race
Matters II |
bell
hooks, Madonna: Plantation Mistress or Soul Sister?
Moya
Bailey, Black TV: What's Wrong With This Picture?
Explore Television
Race Initiative
|
| F
10/17 |
Gender
Issues I |
Eve
Kosofsky Sedgwick, Gender Criticism: What Isn't Gender
Helen
Ingham, The Portrayal of Women on Television or
Charmaine
McEachern, Bringing the wildman back home: television and the politics
of masculinity
|
| M
10/20 |
Gender
Issues II |
Gender
as Performance: An Interview with Judith Butler (extracts)
Matthew
Wood, The Portrayal of Gays and Lesbians on TV, and How Viewers React
|
| W 10/22 |
Review/catchup |
TBA |
| |
Midterm |
Exam |
| UNIT
III |
Comparative Analysis |
|
| F 10/24 |
Introduction |
Paper from Unit
II due today |
| M 10/27 |
Media: Big - Small
- Old - New |
Noam
Chomsky, What Makes Mainstream Media Mainstream
[response required on Blackboard by W 10/29]
|
| W 10/29 |
Corporate/Commercial
Media (old) |
The
Big 10 Media Chart
|
| F 10/31 |
Corporate/Commercial
Media (new) |
Lakshmi
Chaudhry, Mega Media Merger Mania
|
| M
11/3 |
Independent
Media (old) |
bell
hooks, Challenging Capitalism & Patriarchy [response
required]
Abbie Hoffman, excerpts
from Steal
This Book (Ch. 2.1 - 2.2)
Abbie
Hoffman, Reflections on Student Activism (1988)
[response required on Blackboard]
Explore Independent
Media Center
|
| W
11/5 |
Independent
Media (new) |
Critical
Art Ensemble, Electronic Civil Disobedience, Simulation, and the Public
Sphere [pdf]
CAE,
The Mythology of Terrorism on the Net [pdf]
[response required]
|
| F 11/7 |
News and Information
(old) |
Critical
Art Ensemble, Against Documentaries [pdf]
[response required]
|
| M 11/10 |
News and Information
(new) |
Explore MediaChannel.org
|
| W
11/12 |
Adverstising
and Marketing (old) |
Explore AdCritic.com
+ The GenderAds Project
|
| F
11/14 |
Adverstising
and Marketing (new) |
Explore RTMark
+ AdBusters Culture
Jammers
|
| M
11/17 |
Entertainment
(old) |
Theodore
Adorno and Max Horkheimer, The Culture Industry
[response required on Blackboard]
|
| W
11/19 |
Entertainment (new)
|
John
Fiske, TV: re-situating the popular in the people [optional]
|
| M
11/24 |
Global Culture and
Media I |
Marshall
McLuhan, The Playboy Interview [response
required]
|
| W
11/26 |
Global
Culture and Media II |
Barry
Wellman, The Network Community: An Introduction to Networks in the
Global Village [optional]
|
| M
12/1 |
CNN.com
/ Antiwar.com |
n/a |
| UNIT
IV |
Understanding
Media, Critically |
|
| W
12/3 |
Introduction |
Paper on Unit III
due today |
| F
12/5 |
Commercial
Radio Formats |
TVRadioWorld,
Radio Formats
|
| M
12/8 |
Network Television
Grids |
Broadcast/Antenna TV Grid
|
| W
12/10 |
Andy Rooney, Matt Drudge,
and everyone in between... |
Michael
Moore, Give War a Chance
Michael Moore,
Is the Left Nuts? (Or is it me?)
|
| F
12/12 |
Interactive
Media? |
BBC
6 Music review assignment due today
|
| |
|
|
| M
12/15 |
Emergency / Study Day |
NO CLASS |
| |
|
|
| F
12/19 |
Final Exam for 11am
class
exam starts at 10:30am |
|
| M
12/22 |
Final Exam for 10am
class
exam starts at 10:30am
|
|